It's cool to care,
don't you think?

This crazy-ass campaign is the twisted brainchild of the sick minds at Vooruit.

They thought it was a good way to guide you through the program of their upcoming festival.

OK, I have a sick mind too.

You like to have a drink in a bar and lose yourself in a good conversation with a close friend? Maybe you and your friend can cause a little scene in a bar. Nobody needs to know...

Ok, let's go
No, I'm afraid

This crazy-ass campaign is the twisted brainchild of the sick minds at Vooruit, who thought it was a good way to make you care about their ‘the game is up!’ festival (15-26/03). Fools!

www.vooruit.be/thegameisup